LinkedIn for B2B SaaS teams
Posts from your team’s work
that turn into booked calls
Draftwell writes LinkedIn posts for each person from their calls, meetings and tickets. Each one approves in a tap on Slack or WhatsApp. Then Draftwell finds the buyers who engage and follows up by email.
- 01
Drafts from real work
Calls, meetings, tickets and releases, in each person’s voice.
- 02
One-tap approval
On Slack or WhatsApp, with an optional marketing check.
- 03
Buyers found
People who comment or visit, matched to your ideal buyer.
- 04
Calls booked per post
A weekly report for each post and each person.
Why teams don’t post
Your team knows LinkedIn brings buyers, but nobody has the time to write.
When a post does go out, likes don’t turn into meetings by themselves, and following up is another manual job.
Why now
LinkedIn is where buyers and AI answers look
11% of AI answers
cite LinkedIn, the second most-cited site in AI answers. Teams that don’t post are missing from those answers.
4 to 6 hours
a week for a founder to write posts alone
Ghostwriters charge $1,000 to $3,000 a month per founder.
40% fewer
views for posts flagged as “AI slop”, says LinkedIn’s product chief
Posts have to come from real work.
About 5%
of the LinkedIn posts that AI answers cite are reshares
Most team tools hand out company content to reshare.
From last week’s calls to this week’s posts
Each person connects their own work. Draftwell learns their voice from past posts and gives everyone a different angle each week, so the team never repeats itself.
Call recorder, Slack and the help desk
Maya, the founder: meetings. Sam in sales: recorded calls. Lee in success: tickets.
Past posts teach Draftwell how each person writes.
Each person connects their own work, so the drafts sound like them.
The workspace
Everyone’s drafts, approvals and buyers in one place
On day one, each person gets drafts from last week’s calls and tickets. Once the posts go out, the buyer list starts to fill.
This week’s drafts
| Person | Written from | Status |
|---|---|---|
| Maya, founder | Customer meeting | Posted |
| Sam, sales | Call with a fintech buyer | On Slack |
| Lee, success | 12 setup tickets | In review |
Calls booked for each post and each person
Every week you see which posts and topics bring buyers, and whether your company shows up in ChatGPT and Google answers. The numbers here are made up.
Calls booked6
Buyers found23
In AI answers4 of 20 prompts
| Post | Person | Buyers | Calls booked | Topic |
|---|---|---|---|---|
| Why we rebuilt onboarding | Maya | 9 | 3 | Write more |
| The question buyers ask on every call | Sam | 7 | 2 | Write more |
| What 40 setup tickets taught us | Lee | 5 | 1 | Steady |
| October release notes | Ana | 2 | 0 | Try a new angle |
Calls and deals per post
Each post shows the buyers, calls and deals it led to.
Topics that bring buyers
See which subjects buyers answer, for each person.
Seen in AI answers
Whether ChatGPT and Google answers mention your company.
Where Draftwell fits among team posting tools
Postbeam is the closest: it drafts for each person and finds warm leads. Oktopost is built for large companies, Supergrow drafts from AI interviews, and EveryoneSocial mostly shares company content. Trigify and Letterdrop find leads and don’t write posts.
Draftwell Team Posts from each person’s work, buyers sent to the right owner, follow-up emails and calls counted per post. |
Postbeam | EveryoneSocial | Trigify | Ghostwriter | Draftwell |
|---|---|---|---|---|---|
| Writes for each person Drafts from their calls, meetings, tickets and releases. | Drafts per person | Shares company content | Usually the founder | ||
| Finds the buyers who engage Matched to your ideal buyer, with a work email. | Warm leads | ||||
| Sends each buyer to an owner With an email follow-up from their mailbox. | Not listed | Leads list | |||
| Calls booked per post And the topics that bring buyers. | Not listed | ||||
| Cost What it costs today. | $349 a month team add-on | $24 per user a month | $40 to $199 a month | $1,000 to $3,000 a month per founder | Set with early teams |
Early access
Up to 10 people
Per workspace, to start
For B2B SaaS teams with sales and no content person.
- Seed to Series B, 10 to 150 staff, selling to businesses
- Based in the US, UK, Canada or Australia
- Founder, sales and customer success post to start
Questions from B2B founders.
It writes LinkedIn posts for each person on your team from their own work: calls, meetings, support tickets and releases. Each person approves in one tap, the post goes out, and Draftwell finds the buyers who engage and drafts a follow-up email.
B2B SaaS companies from seed to Series B with 10 to 150 staff, a sales team and no full-time content person, in the US, UK, Canada or Australia. Up to about 50 staff the founder usually decides; above that, the Head of Marketing.
Very little. Drafts arrive on Slack or WhatsApp, and each person approves, edits or skips them. Marketing can review a draft before anything posts.
Each draft starts from something that person did that week, in a voice learned from their past posts. LinkedIn’s product chief says posts flagged as “AI slop” get 40% fewer views, so the drafts come from real work.
Through LinkedIn’s official API, after the person approves. No browser plugins and no bots.
We look at who comments on your team’s posts and who visits your site afterwards, keep the people who match your ideal buyer, find their work email and send each one to the right owner. LinkedIn limits who can read likes, so we stay inside what LinkedIn allows and don’t scrape.
The owner, from their own mailbox, after they approve it. The note is short and mentions the post the buyer engaged with.
Nobody has to. Each person approves or skips every draft. The founder, sales and customer success start, and the rest of the team can join later.
Each person gets drafts from last week’s calls and tickets. The buyer list starts once those posts go out.
We’re setting the price with our early-access teams. Join the waitlist and you’ll see it before you commit to anything.